On The Radar: Beyoncé's Activewear Line
So here's what I want to know - is there anything that Beyoncé cannot do? Apparently not, as today she dropped a new video that formally announced the upcoming activewear line that she co-founded, Ivy Park. The video features the famous Bey, her daughter Blue Ivy, and a number of models wearing sneak peeks of the new line. The website contains an epic amount of flashing imagery, which gives an epic feeling of hype to the whole announcement. The line, which will drop in-stores and online April 14th, will be aimed at making all women feel fabulous while they work on getting fit.